About us

Dressing a bridal party can add unnecessary stress to all involved in planning a wedding. These experiences lead co-founders Michelle and Natalie to establish the gorgeous Melbourne based fashion label - Ava Madison.

Natalie & Michelle realised the lack of choice available to brides and their maids when planning their own weddings. “We found it challenging to find dresses that flatter real women and we had varied body shapes in our bridal parties. We were adamant that quality and style were important and we really wanted dresses that the girls could wear again, a piece that they could style for the races, a cocktail party or a fun night out on the town.”

View Ava Madison’s collection and immerse yourself in femininity, glamour and elegance. The bridesmaid range incorporates a modern colour paletet from plush neutrals to bold accents. Each romantic gown is made from high quality fabrics and sensual silk satins, dupion, chiffon, georgette and tulle.

Ava Madison’s sophisticated and glamorous bridesmaid dresses ring true to their philosophy. “We want to create contemporary, elegant and timeless dresses that will make women feel gorgeous.” By uniting their vision with beautiful fabrics, flattering designs and quality local workmanship, Ava Madison aims to bring style and elegance to all fashionable bridal parties.